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The undisclosed sum that McCormick paid was estimated to be many millions of dollars. According to The New York Times, they eventually sold to UK-based Hanson Industries, and in 1990, Hanson Industries sold Old Bay to McCormick (via The Baltimore Sun). Better known for manufacturing typewriters, Smith Corona also owned various other brands, including Durkee Foods, at the time.

In 1980, when the Brunn family gave an interview to the Jewish Museum of Maryland, the Baltimore Spice Company was manufacturing more than 16,000 products and operating seven factories: four in the United States, one in the Dominican Republic, one in Costa Rica, and one in Israel.īut Gustav Brunn was getting older, and in 1985, at the age of 92, not long before he died, he finally sold his company - to Smith Corona Machines (via the Washington Post). Whatever the case, it's clear that Brunn did well for himself after establishing his own business. In an oral history for the Jewish Museum of Maryland, his son Ralph claimed it was due to antisemitism. He was fired, according to Saveur, for not speaking English well enough. Before founding his own Baltimore Spice Company, Gustav Brunn was employed by McCormick & Company - for three days.